The benefits our forecasting service offers
- Transparency — assumptions and calculations are completely open to facilitate understanding across multi-functional teams.
- Clarity — the factors causing preference share to be less in-market are clearly identified and tracked throughout the launch so the forecast is easy to reconcile and adjust.
- Flexibility — the assumptions for each adjustment factor (awareness, adoption, access) can be customised to the brand's situation, including therapy area and order of entry.
- Dynamic — Our forecast simulator allows for continuous updating as new information about the forecasted product or competitive market becomes available.
- User-friendly — The simulator interface enables clients to easily update assumptions and create alternative scenarios.
- Compatibility — All forecast outputs can easily be exported to Excel and PowerPoint slides.