Commercial Strategy & Forecasting



In an industry where precision is key, it is vital to use forecasting solutions which deliver accurate, transparent results. That's where Ipsos Healthcare can help. We partner with clients to assess the market potential of new drugs, as well as projecting numbers of patients to be treated with the therapy, unit sales and revenue.

View our Commercial Strategy & Forecasting video »


The benefits our forecasting service offers

  • Transparency — assumptions and calculations are completely open to facilitate understanding across multi-functional teams.
  • Clarity — the factors causing preference share to be less in-market are clearly identified and tracked throughout the launch so the forecast is easy to reconcile and adjust.
  • Flexibility — the assumptions for each adjustment factor (awareness, adoption, access) can be customised to the brand's situation, including therapy area and order of entry.
  • Dynamic — Our forecast simulator allows for continuous updating as new information about the forecasted product or competitive market becomes available.
  • User-friendly — The simulator interface enables clients to easily update assumptions and create alternative scenarios.
  • Compatibility — All forecast outputs can easily be exported to Excel and PowerPoint slides.

  • Try out our interactive demo for modelling time to peak sales.

  • Download our white paper Market Research Meets Market Reality: A dynamic approach to discounting physician preference share.

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